![]() ![]() They also invented some of the most important user conventions, things like hashtags and the 2012 was the year that Twitter brought the hammer down on developers, in large part because the company worried that too much of the advertising revenue potential was being lost to developers of Twitter clients like HootSuite or Echofon. Those outsiders readily adopted the microblogging platform and built new services that made using it easier and simple. One could make the case that Twitter would never have become as large or as important as it is without the contributions made by third-party developers. And then, in a bid to out-Instagram Instagram, Twitter unveiled its own set of photo-filtering tools. First, Instagram took the major step of cutting off Twitter Card integration, meaning that Instagram photos would no longer show up embedded in tweets. It's only in the last few weeks, though, that the fighting has gotten particularly intense. Twitter began putting out new tools that made it more like Instagram, and then its rival decided to move onto the Web. In 2012, that enmity turned into a full-blown war. And ever since, relations between the two companies have been getting steadily more icy. You could make the argument that if it wasn't for the ease of sharing Instagram photos by tweeting them, Instagram wouldn't have grown as fast as it did.īut while Twitter had wanted to buy Instagram, Facebook got it - for a princely fee. Instagram is even located in Twitter's old office space. Instagram's CEO used to intern at Odeo, which spawned Twitter, and Twitter co-founder Jack Dorsey was an early investor. ![]() Twitter and Instagram used to be best friends. It was a vital tool during catastrophes, it was the medium of choice for presidential candidates, and it was at the center of political turmoil around the world.Ģ012 was also a year of business battles for Twitter, with strife between it and Instagram ramping up slowly over the course of the year, and a standoff between Twitter and developers.īut in the end, Twitter's biggest moments of the year coincided with the world's biggest moments - from an election victory to a successful Olympics and even to a lonely fire department dispatcher sitting in a room letting waterlogged New Yorkers know help was on the way. ![]() And while that's been true for some time, 2012 was the year the microblogging service became truly mainstream. Let's face it: Twitter is an integral part of everyday life. ![]()
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